Food Events: Zwilling J.A. Henckels opens concept store in SM Megamall
I have always been a creature of habit. Sure I’m always open to new things and brands but at the end of the day, I still have my classic go-to’s. Why? Well, for the simple reason that I believe these brands have withstood the test of time exactly because people believe in the the value and quality of their product or service. In the culinary world, there’s also one brand that’s a default of chefs and passionate homecooks alike. Zwilling has been offering the highest quality knives for more than 280 years.
From its first store in Berlin in 1818, Zwilling has consistently evolved to meet the demands of innovation. It sustained its ingenuity to become a symbol of standards for design and quality for flatware, cookware, and other amazing kitchen tools built to last a lifetime.
Why High Quality Cookware is Important
I am no chef but I know a good cookware when I see one. I’ve had my fair share in the kitchen – I casually cook during weekends or whenever I feel whipping up a favorite dish. And if there’s one thing my mom taught me well is to invest in high quality cookware that will last (hopefully a lifetime).
Photo courtesy of Brand.
Sure they might be an investment but they will definitely last a lifetime. Plus they make cooking a lot more fun and stress-free. Ensuring that meals are cooked fast, evenly, and deliciously.
Here’s a quick trivia: Zwilling is actually a group of companies specializing in high quality cookware, knives, and kitchen accessories. Starting with their signature line of knives, Zwilling group has grown into an entire collection of kitchenware by acquiring companies that have the history and knowledge.
This for me, is a very important thing. Because it’s clear that Zwilling really does put quality and craftsmanship above all. By doing so, customers are assured of authenticity, quality, and competence in all of the products they buy and use.
The Zwilling Showroom at SM Megamall
Opening its doors to Filipinos, the Zwilling showroom is housed at the lower ground floor of SM Megamall Building B. Guests are greeted with an exquisite display of the finest cutlery pieces, precision-grade knives and multipurpose cookware sets all finely crafted from Germany.
The store is your go-to place for top brands including:
Zwilling Knives – used and loved by the best chef’s all over the world;
Zwilling Cookware – the top stainless cookware known for quality;
Staub – known for its French enameled cast iron cookware;
Ballarini – everyday healthy cooking companions made from Italy; and
Miyabi – authentic Japanese knives designed with superior sharpness for perfect cutting
These brands from the Zwilling Group all represent the highest standards of Quality, Engineering and Craftsmanship.
Our Favorites from the Zwilling Megamall Concept Store
Headlining the opening is the renowned Zwilling Four Star knife range which has been a worldwide bestseller for 40 years now.
One particular knife I liked was the Miyabi Black. It had a cool design and looked very sturdy.
The Staub Cocotte collection is also on the spotlight, offering the perfect blend of aesthetic and functionality as cooking essentials. Which happens to be my top favorite. As I’ve always had a knack for iron cast cookware.
I loved how Staub’s Dutch Casseroles were so versatile. Not only do they come in rich and appetizing colors, but they can be used all around the kitchen. For slow cooking, in the oven, in the ref, or even straight onto to table. Like a classy rustic kitchen does. No wonder 90% of Michelin chefs use them!
Tip 1: The Staub Mini Cocottes are now Buy 1 Take 1 for only PHp 4,995! Limited time only. The branch also has a limited 20% storewide sale, so shop now!
“We are proud to announce that we are bringing the European lifestyle here in the Philippines through the partnership with the Zwilling Group. We strongly feel that Filipinos deserve such high quality products that are built to last.” according to Mark Zwolfer, Abenson Group Brand’s General Manager.
Zwilling is here to fulfill your kitchen agenda by bringing forth top notch quality and masterful performance.
Zwilling Philippines Contact and Location
The Zwilling Store is located at the Lower Ground Floor of SM Megamall Building B in Mandaluyong City and also has a shop-in-shop in Abenson Ascott, Bonifacio Global City in Taguig. For the latest news, promos and exclusive product features, visit us on Facebook and Instagram at ZwillingPH. You can also click on www.abenson.com to shop everything Zwilling and more.
Thank you The Menu Group for the sumptuous snacks!
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