We’re Shakin’ Up Manila! SHAKE SHACK Finally Hits Philippine Shores
New York’s critically-acclaimed, modern day “roadside” burger stand is coming to Manila. Shake Shack has partnered with SSI Group, Inc. in bringing Filipinos their first ShackBurger and more.
Known for its 100% all-natural Angus beef burgers, chicken sandwiches, flat-top Vienna beef dogs, fresh-spun frozen custard, crinkle cut fries, craft beer, wine and more, Shake Shack has earned a cult following across America and all over the world. With its fine-dining heritage, commitment to real, premium ingredients, and fun and lively environment, Shake Shack is the burger joint Filipinos have been waiting for.
“It is with great pleasure that we announce the partnership between Shake Shack Inc. and the SSI Group,” says SSI Group President Anton Huang. “This is a testament of our company’s vision of enhancing lives and providing only the best for the ever-evolving Filipino consumer. Celebrating our 30th anniversary this year makes the partnership with this well-loved global brand even more meaningful to us. Staying true to Shake Shack’s mission to Stand For Something Good, we, at the SSI Group, are committed to continuously enrich the lives of our customers by offering the most rewarding curated lifestyle experiences. With the arrival of Shake Shack in the Philippines, we are excited to be amongst the first in Asia that will be home to the renowned American casual restaurant chain.”
Shake Shack Vice President of Global Licensing Michael Kark adds, “Manila is an incredible city; its heart beats with a distinct warmth and hospitality. We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shake Shack for the Manila community, in keeping with its mission to Stand for Something Good®. The Manila menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog®, classic crinkle cut fries, wine, and frozen custard ice cream.
Shake Shack will open its first store in Manila in the first quarter of 2019.
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and fat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment.
Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 170 locations in 21 U.S. States and the District of Columbia, and more than 60 international locations including London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more. In its fourteen-year history, Shake Shack has been recognized with countless accolades, including Bon Appetite’s “The 20 Most Important Restaurants in America” (ranked #16), TIME Magazines “17 Most Influential Burgers of All Time” (ranked #7 for the ShackBurger) and winning “Best Burger” in 2007 and 2014 at the South Beach Wine and Food Festivals Burger Bash.
About SSI Group, Inc.
As the Philippines’ largest specialty retailer, the SSI Group has been at the forefront of the Philippine retail industry over the last 30 years. The Group pioneered the introduction of globally recognized brands to the Philippine market in the 1980s and today is the partner of choice for the world’s best brands in the Philippines. The SSI Group’s retail network of more than 600 stores covers more than 129,000 square meters of retail space, allowing the Group to reach a broad range of Filipino consumers. Through its brand portfolio and store network the Group seeks to inspire and enhance the lifestyle values of Filipino consumers and to cater to Filipinos’ evolving tastes and aspirations. In 2018, the SSI Group celebrates 30 years of inspiring shoppers to stand out, to define their own styles and to express themselves through their lifestyle choices.
Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for information.
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