There is no doubt that sardines is a Filipino staple that has graced millions of dining tables for decades. For one, it’s affordable and delicious. Not to mention it’s packed with calcium, omega-3 and vitamin D. And to celebrate the importance of this humble Filipino staple, Mega Global Corporation led the festivities during the 2nd National Sardines Day 2020. Now on it its second year, Mega Global commemorates this day by launching the nationwide Mega Bigay Sustansya sa Pasko Program.
Mega Malasakit Sa Kapwang Filipino
Driven by a culture of malasakit, Mega Global has always strived to uplift the Filipino community. That is by providing only the best products to their consumers and contributing to nation-building efforts. The company has been the company has been giving back to the people and helping those that need it most through various initiatives and programs through its CSR Arm, Mega Tiu Lim Foundation.
This 2020 alone, Mega Global has taken part in different COVID-19 and disaster relief donation drives in partnership with LGUs, hospitals, and other private organizations. They have also been consistent in providing meals to frontliners and underprivileged communities.
Mega Global decided to celebrate the 2nd National Sardines Day by launching the Mega Bigay Sustansya sa Pasko CSR program. It aims to feed 100,000 nutritious meals to Filipino families and communities all over the country. And by building their Mega Manufacturing Plant, the company also aims to help drive economic growth and create over 1,000 jobs. Talk about real malasakit sa Kapwang Pilipino!
“The culture of malasakit is deeply embedded in our company. And it is second nature for us to step in when and where we can,” says William Tiu Lim. “That’s why we wanted this year’s National Sardines Day to be more meaningful by scaling up our CSR program. To reach more Filipinos and breaking ground on our newest manufacturing plant which will be fully operational by February 2022.”
Improving Everyday Lives of Filipinos
As a company that not only provides Mega Sardines but other well-loved products like Mega Tuna, Mega Creations and Mega Prime, Mega Global has always been focused on health and nutrition.
With every product it makes, they hope to provide the Filipino people with food that not only tastes good, but is also able to provide them with the nutrients they need everyday.
The Mega Bigay Sustansya sa Pasko Program is another step towards Mega Global’s goal of improving the health and nutrition of their fellow Filipinos. Led by their Mega Tiu Lim Foundation in partnership with Reach Out Feed Philippines (ROFP) and Nutrition Center of the Philippines, (NCP), this initiative is a 30-day meal planning and distribution program that aims to feed over 100,000 Filipino families nationwide before the year ends. Seeing how their Covid-19 response program last April was able to positively impact the lives of those they served, the company wanted to extend this to more communities in need and to make the holiday season special for everyone despite the pandemic.
Mega Pasko sa Puso ng Pilipino
For Mega Global, National Sardines Day has gone beyond simply appreciating sardines and its importance in our pantry and on our tables. National Sardines Day has become a way for them to continue their mission in uplifting the lives of the Filipinos. And at the same time, pushing for the importance of proper nutrition for everyone.
That is why Mega Global held a grand virtual feast to celebrate the 2nd National Sardines Day last November 24. It was an online celebration on their Facebook page so that everyone can celebrate and share their love for sardines together. Leading the event is Mega Sardines’ brand ambassador Piolo Pascual together with key personalities and influencers. Who spoke about the importance of nutrition in the family and their love for this Filipino food staple. It was indeed a fun and informative event for everyone. I personally enjoyed the trivia and guessing games at the end!
An Invitation to Help
Want to take part in their campaign? Mega Global is also encouraging Filipinos to take part in this year’s Mega Bigay Sustansya sa Pasko Program. Through the participation of its consumers, Mega Global will be able to reach more people and to impact more lives. For every purchase of any National Sardines Day Bundle in the Mega Online Store, Official Mega Global Stores in Shopee and Lazada, 100 pesos will be donated to the ROFP beneficiaries.
“We will always work hard to improve the lives of Filipinos. Whether it’s through providing quality and nutritious canned goods, providing jobs, or through the company’s CSR initiatives. We believe that if we all work together… we will be able to make a difference in the lives of those around us” shares Tiu Lim.
For more information on National Sardines Day and Mega Bigay Sustansya sa Pasko Program, visit Mega Sardines’ social media page – https://www.facebook.com/officialmegasardines/
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