New Product Alert: Goodday Cultured Milk is Now in the Philippines!
Good morning! Do you want to know my new secret to make everyday a good day? Well, here’s a clue: Paraprobiotics. And now I can enjoy it in every bottle of GoodDay Culture Milk because they’re now in the Philippines! Yes, a product of Japanese innovation, Goodday Philippines is the newest drink not only to quench our thirst but also to give us that extra boost of protection we all need in the new normal. And last December 9, I was one of the lucky ones who was ‘transported’ to Japan to able get first dibs of it through a immersive virtual reality event via Moot. And I can’t describe how much fun that was!
First Ever Virtual Reality Launch in SEA
Last week, Goodday Cultured Milk became the first-ever beverage brand in Southeast Asia to launch via Moot, an immersive virtual events platform. In a time where brands across different categories vie for innovative experiences to creative activations, Goodday Philippines was able to pull off an event that virtually took their guests to the place where the technology behind their product originated – Japan.
Honestly, I didn’t know what to expect from the event at first. I mean, I’m a huge fan of technology and all. But a virtual reality program to launch a physical product or good? Now that’s what I call out of the box! I’m quite impressed that Goodday Philippines pulled it off so creatively.
It started with us participants creating our own avatars the night before. Then just minutes before the 10AM launch, we were welcomed into the ‘Terminal’ where we were able to roam around and interact with the Goodday Team and other influencers. There were even assistants to answer our FAQs about Goodday Cultred Milk. So cool!
At 10AM, we were then all sent to intricately designed virtual worlds like the themed conference hall where the main program was held, a Q&A session in an intimate Zen Garden, and later treated to a fun-filled Japanese-inspired town where we got to freely explore while dancing to the performances of Autotelic and UDD – both bands who appeal greatly to Filipinos, playing in their first-ever virtual performance. The place even had a photobooth at the back! I personally rolled, spun, and danced around all the time! I’m even happier that I saw some friends at the event as well.
Goodday Cultured Milk: Paraprobiotics In Every Bottles
In a time where health is most at risk, we need all the protection we can. So it’s not just enough that we eat right, exercise regularly, and get ample sleep. Now we need supplements like vitamins and minerals, including Paraprobiotics. One that can easily be consumed with each bottle of Goodday Philippines.
“Goodday Cultured Milk contains a specially formulated strain of Paraprobiotics in every bottle – a proud development of Japanese technology in partnership with major dairy conglomerate Morinaga Milk Japan,” said Hemalatha Ragavan, Chief Executive Officer, Asahi Beverages Philippines. “This special strain is clinically proven to help improve intestinal health and natural resistance – a benefit that is very much relevant in today’s time. It proved to us that Goodday is indeed the right brand for our very first foray into the Philippine beverage market.”
Goodday’s good bacteria or Paraprobiotics (Lactobacillus Paracasei MCC1849), helps improve one’s intestinal health and natural resistance so they can Have a Goodday every day!
Goodday Philippines: 3 Flavors for Every Filipino Taste
With a thorough understanding of the Filipino’s preferred taste profile, Goodday PH launches with three delicious flavors: Original, Mango, and Strawberry. They are available in 80ml and 350ml bottles at 7-Eleven stores and leading supermarkets nationwide.
So what’s my verdict on the new Goodday Cultured Milk? ADDICTIVE! The original flavor was very tasty, smooth to drink and not too sweet. I personally loved Mango because it gave a sweet tang to the mix. I bought a Strawberry of the Goodday Philippines variant for P 48.00 (I think?) and I’m excited to drink it today! I’ll update this post once I do.
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“For us, product appeal is essential. So, leading up to the launch, we worked on variants with a taste profile catering to the Filipino palate, all while maintaining functionality that is relevant for every consumer,” added Ragavan. “Combined with the health benefits of our specially developed strain of Paraprobiotics from Japan, our Research and Development team spent around 2 years to get the right taste that most Filipinos will enjoy every day. With great pride, Ragavan said, “I strongly believe Goodday will be a gamechanger in the Philippine market.”
From being the first-ever beverage brand in SEA to pull off a virtual launch the way they did, it proves that Asahi Beverages Inc., through Goodday Cultured Milk, has officially arrived – ready to Make Everyday a Goodday. Plus, they’re available in big bottles and yummy flavors, now there’s no limit in the yummy goodness I can get from Goodday!
Tasted this drink already? Share your experience in the comments section! 🙂
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