Chatime Continues to Shake Things Up With Fun Ideas and Fresh Drinks as it opens 100th Store in the Philippines
If you’re a milktea lover like we are, I’m sure Chatime is no stranger to you. And recently, the iconic purple-clad milktea brand has celebrated an important milestone. Dubbed ‘Chatime Shaking Up at 100’, Chatime Philippines Opens 100th Store in Abreeza Mall, Davao City. To celebrate, Chatime threw one big milktea party last July 6 to 7 at the SM Aura Atrium. Alongside introducing fresh drinks for Filipino milktea lovers to enjoy. Here’s a quick lowdown of the Chatime Shaking Up at 100 event.
Chatime Shaking Up at 100 Event
Last July 6 and 7 at the SM Aura Atrium, milktea aficionados and guests colorful were treated to grand milktea party with the Chatime Shaking Up at 100 Event. It was a fun experience overall especially with the unveiling of the Chatime Tea Tap and Innovation Bar. This industry first is now available in selected stores in Makati, BGC, and premiere malls. And its aim? To innovate and shake up Filipinos’ milk tea experience, of course!
But what exactly is The Tea Tap and Innovation bar all about? Basically, it brings the social gathering aspect that is typically associated with beer and bars to the milk tea experience. Instead of just pouring in milktea on cups, Chatime has incorporated a more fun and unique experience. Just like in a typical beer bar, kegs are placed under the counter, making the tap around eye level. It allows milk tea fans to experience the tea making process, without obstructing the view of the store. The tap system includes a beverage cooler that ensures that the tea and milk tea are fresh and cold the entire time.
Milktea Overload at Chatime Shaking Up at 100!
As expected, everyone looked forward to having a sip of their favorite Chatime drinks during the event. The menu featured exciting event-exclusive flavors that will definitely be a big hit to look forward to. These include Cheese Swirl Taro Milk Tea, Cheese Swirl Dragonfruit Smoothie, and Cookie Cheese Swirl Milk Tea. As well as Thai Milk Tea with Purple Sticky Rice, Lychee Green Tea with Grapefruit Pulp, and Peach Green Tea with Orange Pulp. Want more? There’s also the Sparkling Grapefruit with Agar Jelly, and Lemon Sunset Tea with Agar jelly.
Truth be told, I wanted to taste everything on the event-exclusive menu. It was physically impossible to do so, of course. But I tried as much as I could, thanks to my foodie friends who shared their drinks with me. I loved the innovative Thai Milk Tea with Purple Sticky Rice best. Followed by the Cheese Swirl Taro Milk Tea and the Sparkling Grapefruit with Agar Jelly.
While we looked forward to bottomless drinks most, Chatime also prepared exciting games and colorful immersive installations for everyone to enjoy. Karla, Bunny, and I enjoyed the ‘swimming’ inside the giant bubble tea cup. While other influencers participated in the fun games on stage. There were also photo-video booths and dance numbers to keep everyone entertained. Everything definitely upped the milktea party experience that day!
Chatime Philippines: Still a Go-To for High Quality and Authentic Milk Tea
Sweet and creamy, Chatime has transformed milk tea into a Filipino staple. It’s no secret that there are numerous new entrants in an increasingly crowded milk tea market. But Chatime has found a way to continue shaking things up to stay on top of its game. That’s by introducing new fun ideas and exciting drinks every now and then.
To illustrate, Chatime Philippines was the first to introduce the now popular Brown Sugar drink. Instead of overloading the brown sugar syrup to achieve that signature marble pattern around the cup, Chatime focused on flavor. They worked on the taste first. And only when they were satisfied with it did they work around to achieve that marble pattern. This resulted in a brown sugar drink that isn’t too sweet and hits the spot just right.
Chatime first shook up the Philippine market in 2011. A time when the milk tea craze was just starting to grow. A milk tea brand hailing from Taiwan, Chatime quickly established itself as the go-to for high quality and authentic milk tea. Not only in the USA but also in Australia, London, Malaysia, China, and Canada.
From the beginning, Chatime Philippines has been committed to providing high-quality drinks. Ensuring freshness and flavor with every sip. It also prides itself on its innovation and bringing the fun in your milk tea experience.
“For us, innovation is an endless pursuit as we work to craft the ultimate freshly brewed tea drinks,” says Christopher Cua, Marketing & Finance Director. “We are not only committed to creating high-quality drinks that satisfy your milk tea cravings but with excellent customer service, we give our customers a fun flavored experience.”
Indeed, Chatime Philippines has come a long way, nurturing our love for milk tea and shaking up the beverage scene. Here’s to another 8 years and 100 stores for Chatime! Congrats Chatime Shaking Up at 100! And thanks for shaking up the word of Tea!
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